The CLEVEREE Journal

Microfiber vs Cotton Towels: Which Is Best for the Gym, Beach and Travel?

An honest comparison of microfiber and cotton towels: absorbency, drying time, weight, feel and where each one wins.

Curly Hair Drying: How to Plop With a Microfiber Towel

A step-by-step guide to plopping, the curly-hair drying method that reduces frizz and keeps curls defined.

How to Wash and Care for Microfiber Towels (So They Last for Years)

The four mistakes that ruin microfiber, and the simple washing routine that keeps it soft, absorbent and fresh.

Why a Microfiber Towel Is Kinder to Your Hair Than Cotton

Less friction, faster drying and less frizz. Here is what actually happens to wet hair under a towel, and how to dry it gently.